Claire Webberley, Marketing & Brand Manager, Trent Bridge
Trent Bridge is established as the best attended venue, for both domestic and international cricket, outside of London. City Council outdoor sites have been a cornerstone of our marketing campaigns throughout, enabling us to build on our brand awareness and see ticket sales rise. The same sites have also formed a key strand of our coordinated welcome to the city for people from around the country, and indeed the world, for global events such as England versus India and the Ashes.